About Amita Desai

"How do you go from being a dentist to being a financial planner?" is a question that I answer quite often.  It's not that much of a transition, and if you read on you'll see exactly why...

My family and I immigrated to the US from India.  With a lot of hard work, my parents were able to achieve the success that everyone hopes for when coming to America.  But that success did not come easily.  It was achieved by having deep core family values, values that I still continue to practice today.  Those are:  a strong work ethic, a sense of responsibility and fairness, and finally an appreciation of the opportunities that life can provide.  I attended dental school at the University of Pennsylvania and went on to practice dentistry for 17 years in Southern California.  During this time, I was not only a dentist, but a businesswoman, and had the opportunity to grow two thriving practices.

In 2000, after 17 fulfilling years working as a dentist, I decided to pursue my other passion, finance and investments.  It isn't as unusual a career change as one might think.  Many of the qualities that make an excellent dentist are the same qualities needed to make an excellent financial planner. Some of these are people skills such as empathy, explaining options and guiding clients to the option that is right for them, listening to what the client's concerns are.  Other qualities needed are more diagnostic, such as analysis of the concerns and issues that a client has and addressing them with a comprehensive, holistic plan that focuses on the whole client, not just their IRA or 401k.

At Cervus Advisory, I work closely with my clients to help them plan for their future while managing risk.  Similar to my dental practice, my financial practice is a people business.  It is about solving problems and satisfying client needs.  The only way to succeed in the long term is by helping clients find solutions, and I have built my practice on this.  Over the years, I have invested significant time learning about and understanding my clients' financial concerns and investment objectives, in order to successfully:

  • Work together to develop customized financial and investment plans.
  • Adjust strategies for milestones, from retirement to funding your child's college education.
  • Help clients understand and manage their financial plan.

I am committed to providing my clients with the highest level of customer satisfaction possible.

One last bit of information on me:  In my spare time I am a USRowing referee.  I was a coxswain (the little person at the back of the boat who steers, cheerleads, and guides the crew to the finish line) through college and dental school.  So, think of me as the "coxswain" of your financial "boat".  I am here to help you navigate your financial course and get to the finish line in your life.

 

 

Check the background of this financial professional on FINRA's BrokerCheck
Check the background of this financial professional on FINRA's BrokerCheck